Sleep is the foundation. Everything else follows.
Sleeptruly exists because the shelves were broken. Every option was either melatonin that left you foggy, or a proprietary blend hiding under dosed ingredients behind marketing. So we built the formula we wished existed.
Because the alternatives weren't working.
Our founders were doing everything right. Wearables, cold plunges, magnesium powders, melatonin gummies, prescription Zs on the bad weeks. Sleep was still broken. HRV in the basement, cortisol through the roof, mornings that felt like fog.
The problem wasn't effort. It was the products. Melatonin overrides your natural rhythm and stops working after a week. Most blends hide tiny doses behind branding. Prescription sedatives knock you out but skip the cycles that actually restore you.
So we stopped buying and started building. Two years, fourteen prototypes, and a lot of bad sleep later, Sleeptruly is what we landed on.
Four principles. No exceptions.
No melatonin, ever
Synthetic melatonin overrides your circadian rhythm and leaves most people groggy. We help your body produce its own.
Clinical doses or nothing
Every ingredient is dosed at the level the research actually uses. No pixie dust for the supplement facts panel.
Radical transparency
No proprietary blends. Every milligram on the label. Third party lab reports available on request.
Built to use nightly
Non habit forming. No tolerance build up. The kind of routine you can keep for years, not weeks.
Three years of obsession.
- 2022The frustration
Founders burnt out on melatonin grogginess and proprietary blend marketing. Started reading every sleep study they could find.
- 2023The formula
Partnered with a clinical pharmacologist and a sleep physician. 14 prototypes, 9 months of internal testing.
- 2024Whoop validation
Tested with athletes on Whoop and Oura. HRV up, RHR down, deep sleep up across the board.
- 2025The first drop
Founder Edition launches in the US. Free shipping, 30 night guarantee, every milligram on the label.
"We didn't want to sell another supplement. We wanted to build the one routine that actually fixed our sleep, and then share it."
If it doesn't work, you don't pay.
Try Sleeptruly for 30 nights. If your sleep, your HRV, or your mornings haven't improved, we refund you in full. Keep the bottle. That's how confident we are.